Are you wondering why customers are leaving your website without buying? You have done everything to make your website user friendly, aesthetically pleasing but visitors are still refusing to buy? If yes, there are big chances the problem is not in your website’s designing, usability, architecture, etc, but actually the positioning of your brand. In simple words, visitors landing on your online store are unable to relate to you and are finding you irrelevant. This course is all about learning how to communicate your brand to your customers across all your online touch points and becoming not only ‘relevant’ to them but also making them ‘feel’ like buying from you.
Pulkit Rastogi is the Founder & CEO at I Love Fashion Retail. Pulkit's area of expertise is to help Fashion Retailers grow their Ecommerce Sales using proven marketing strategies. His work has been cited by Forbes, Highsnobiety, Fairchild, Moz, Missouri State University and others.
StartChapter 1: What you need to know about your customers? (34:09)
StartChapter 2: How to differentiate your brand in a way that matters to your customers? (9:32)
StartChapter 3: How to communicate your brand’s differentiation & value propositions on various customer touch points? (17:45)
StartChapter 4: Newbie to Hot: Build Demand & Trust (14:04)